Otsuka’s new Ramadan TV commercial for its Pocari brand was produced by Shooting Gallery Indonesia, and directed by the dynamic German duo Peter Göltenboth and Florian Giefer. Our team set up camp in Bangkok where Thai puppet maker Temade Seesom handcrafted the Balloon Man – standing two meters tall – using only conventional techniques with…

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The 90’s movie Notting Hill had a famous scene where starring actor Hugh Grant made a walk that spanned four seasons. In this TVC for Pocari, one such continuous shot summarizes a day in the life of an Indonesian mum enduring the tropical climate and the ultimate fasting towards the celebration of Lebaran. It efficiently underlines…

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