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18 Sep 2015

Hatty Gottschalk goes off-road with the Ford Ranger


Our Shanghai team set out to Thailand on the roads less traveled in search of locations challenging enough for the Ford Ranger, and photographer Hatty Gottschalk framed the pick-up rather nicely in its natural habitat. The extensive recce stage was followed by an action-packed shoot to cover both the Wildtrak and XLT versions of the car, resulting in a series of key visuals for the 2016 regional campaign. The project was shot in five different places, all pictured in the images below.


Client : Ford Automotive
Agency: Blue Hive Asia Pacific (Shanghai)
Executive Creative Director : Gabriel Castelo Branco
Creative Director :  Samuel Walsh
Art Director : Lillie Zhong
Account Team : Sylvia Au / Teri Ng / Evan Fu
Agency Producer : William
Production House : Shooting Gallery Asia (Shanghai)
Executive Producer: Leollyne Teng
Producer: Nicole Hu
Photo Assistant: Henrik Pearce
Photographer: Hatty Gottschalk
Production Support Thailand : The Greatest Choice (Ame Kerdsilp / Pittarnin Disayaniyom)
Digital Imaging : Wishing Well Shanghai


Ford Ranger Wildtrak :

HattyGottschalk_FordRanger_Wildtrak_01 HattyGottschalk_FordRanger_Wildtrak_02_river HattyGottschalk_FordRanger_Wildtrak_03_sea HattyGottschalk_FordRanger_Wildtrak_04_jungle


Ford Ranger XLT :

HattyGottschalk_FordRangerXLT_01_cargo HattyGottschalk_FordRangerXLT_01b_cargo2 HattyGottschalk_FordRangerXLT_02_harvest HattyGottschalk_FordRangerXLT_03_trailer HattyGottschalk_FordRangerXLT_04_steering HattyGottschalk_FordRangerXLT_04b_steering2