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07 Oct 2014

Pocari ‘Balloon Man’ TVC, shot in Bangkok

Singapore, Singapore

Otsuka’s new Ramadan TV commercial for its Pocari brand was produced by Shooting Gallery Indonesia, and directed by the dynamic German duo Peter Göltenboth and Florian Giefer. Our team set up camp in Bangkok where Thai puppet maker Temade Seesom handcrafted the Balloon Man – standing two meters tall – using only conventional techniques with latex. The construction was then animated live on set by ‘invisible’ actors, to reproduce the funny human-like gestures… Below are some interesting behind-the-scenes pictures of this campaign, which was designed by Dentsu Indonesia. The directors Pet & Flo are represented by Shooting Gallery Asia, and you can contact us for more information via our website or through our regional offices.

Client : PT. Amerta Indah Otsuka
Agency : PT. Dentsu Indonesia
Creative Director : Toshiaki Gomi
Production House : Shooting Gallery Asia (Indonesia)
Directors : Peter and Florian
Puppet Maker : Temade Seesom
Executive Producer : Nadya Widhiastuti
Animation/Post House : The Post Bangkok
Audio Post : Egg Production

Pocari’s ‘Balloon Man’ TV Commercial

Behind-the-scenes pictures of the shoot (courtesy Bob Sardjono):

POCARI Balloon_BTS_1469POCARI Balloon_BTS_3580POCARI Balloon_BTS_3584POCARI Balloon_BTS_3587POCARI Balloon_BTS_3588POCARI Balloon_BTS_3591POCARI Balloon_BTS_3625