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27 May 2014

Levi’s ‘Keep Cool’ campaign for China, shot in Penang, Malaysia

Singapore, Singapore

Our Shanghai team recently produced these videos for the Levi’s “Keep Cool” campaign in China. Featuring Hong Kong Celebrity Shawn Yue (余文乐) and China’s famous Fashion icon Han Huo Huo (韩火火), the clips were filmed on various locations in Penang, Malaysia.

Client : Levi’s China
Agency : Karma Advertising
Creative Director : Kama Zhang
Copy Writer : Marcus Zhu
Senior Accounts Executive : Stella Dong
Production House : Shooting Gallery Asia (Shanghai)
Executive Producer : Leollyne Teng
Producer : Star Hu
Directors : Jess & Jing
DOP : Sham
Assistant Director : Cao Yanxing
Post Production (Offline) : Black Rock
Post Production (Online) : CO2
Post Production (Color grading) : MZ Studio
Audio Production : Smile Studio

Levi’s ‘Keep Cool’ with Han Huo Huo


      Behind-the-scenes pictures of the shoot:


Levi’s ‘Keep Cool’ with Shawn Yue (short & long version)


    Behind-the-scenes pictures of the shoot:
Levis_BTS02 Levis_BTS01 Levis_BTS05 Levis_BTS04Levis_BTS03