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12 Nov 2013

More awards for the Crisis Relief Singapore ‘Like’ campaign

Singapore, Singapore

We are happy to announce that house photographer Seb Siah came out on top for one of the 2013 Lucie Awards. The “Liking isn’t helping” campaign for Crisis Relief Singapore was one of five nominated entries for the Print Ad Campaign of the year award in the Support Category. During the ceremony at Carnegie Hall on October 27th, the campaign was presented by Benoit Lagarde and James Ingram – the co-founder and the CEO of Splashlight respectively – who collected the trophy on behalf of the photographer.

Adding to this victory are more wins at the London International Awards where the ‘Earthquake’ and ‘War’ visuals each won a bronze award in the Public Service/Social Welfare category, and the complete project received the gold campaign award in the same category. Earlier this year, the ads did very well at the Cannes Lions, winning one gold and a silver… Congratulations to Publicis Singapore, Sebastian Siah, and Wishing Well for designing, shooting and post-producing the winning visuals and to all others involved in the project on achieving this!

The “Disaster Relief” campaign has been created by Publicis Singapore and the visuals were produced by Shooting Gallery Asia. The campaign is built around three key visuals: “War”, “Earthquake” and “Flood”, each showing victims of a crisis in their state of distress. With a wink to the age of social media we live in, the pictures are a stark reminder of the need – most importantly – for material and physical help, beyond mediatization…

Photographer Sebastian Siah and the team at Wishing Well Asia finished the job under the very tight deadline of 3 days between brief and delivery.


Agency: Publicis Singapore
Client: Crisis Relief Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei / Chua Xiu Lu
Art Buyer: Lynn Cheng
Account Manager: Khoo Kai Qi
Stock Photography: Getty Images
Photography: Shooting Gallery Asia – Sebastian Siah
Executive Producer: Michael Kan
DI: Wishing Well Asia

cannes_war cannes_quake cannes_flood

The Lucie Awards and the London International Awards trophies: