Back to home
31 Jul 2013

Sending out an S.O.S… The hidden messages in the new campaign for Samaritans of Singapore

Singapore, Singapore

Much bespoken and praised on blogs and social media recently, are the ambigrams that drive the latest suicide prevention campaign of S.O.S. – Samaritans of Singapore. The reversed ads – printed upside-down – reveal a very different message from what is initially read, when turned around. The visuals are shot by Sebastian Siah with digital imaging by Wishing Well in Singapore.


Agency: Publicis Singapore
Headline:¬†“The signs are there if you read them”
Client: Samaritans of Singapore (SOS)
Chief Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Creative Director: Kris Ng
Senior Copywriter: Pei Ling Ho
Senior Art Director: Jia Ying Goh
Agency Producer: Lynn Cheng
Photography: Shooting Gallery Asia РSebastian Siah
Executive Producer: Michael Kan
DI: Wishing Well Asia

Publicis SOS_i'm_fine Publicis SOS_i'm_fine Publicis SOS_fantastic Publicis SOS_fantastic Publicis SOS_life_is_great Publicis SOS_life_is_great Publicis SOS_I_luv_life Publicis SOS_I_luv_life