Our Shanghai team set out to Thailand on the roads less traveled in search of locations challenging enough for the Ford Ranger, and photographer Hatty Gottschalk framed the pick-up rather nicely in its natural habitat. The extensive recce stage was followed by an action-packed shoot to cover both the Wildtrak and XLT versions of the car, resulting in a series of key visuals for the 2016 regional campaign. The project was shot in five different places, all pictured in the images below.
CREDITS
Client : Ford Automotive
Agency: Blue Hive Asia Pacific (Shanghai)
Executive Creative Director : Gabriel Castelo Branco
Creative Director : Samuel Walsh
Art Director : Lillie Zhong
Account Team : Sylvia Au / Teri Ng / Evan Fu
Agency Producer : William
Production House : Shooting Gallery Asia (Shanghai)
Executive Producer: Leollyne Teng
Producer: Nicole Hu
Photo Assistant: Henrik Pearce
Photographer: Hatty Gottschalk
Production Support Thailand : The Greatest Choice (Ame Kerdsilp / Pittarnin Disayaniyom)
Digital Imaging : Wishing Well Shanghai
Ford Ranger Wildtrak :
Ford Ranger XLT :