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11 Dec 2014

‘Fight Mosquitoes’ by Wishing Well Asia wins 2014 Gong Award


Singapore, Singapore

The newest award on the shelf at Wishing Well Asia, is a Silver Gong for their CG work in the ARS ‘Fight Mosquitoes’ campaign, designed by Dentsu in Singapore. For the three visuals – featuring Samurai, medieval knights and modern day soldiers – dozens of 3D figurines were painstakingly rendered in 3D and composited to form the spiral shape of the promoted product. The Silver in the Outdoor & Poster Category was given for ‘Soldiers’, while the combined works – including ‘Knights’ and ‘Samurai’ – reached another 7 finalist spots at the award show.¬†Earlier this year the work made it into the final selection of the Cannes Lions and the AD Stars.

CREDITS
Client : ARS Chemical (Thailand) Co. Ltd.
Agency : Dentsu Singapore
Chief Creative Officer / Copywriter : Ted Lim
Executive Creative Directors : Ng Heok Seong / Subun Khow
Associate Creative Director : Supparat Thepparat
Senior Art Director : Trevor Lim
Art Director : Jeroel Leyble
Account Director : Pasinee Vithayaveroj
CG & Digital Imaging : Wishing Well Asia – Singapore
Photography : Shooting Gallery Asia – Singapore

ARS Soldiers PATHSoldiers_detail ARS Knights PATHKnights_detail ARS Samurais PATHSamurais_detail