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12 Nov 2013

Maciej Kucia shoots for Sony in Singapore


Singapore, Singapore

The many nationalities involved in this project made it as colorful as the locations it was staged in. For his first collaboration with Shooting Gallery Asia, Polish photographer Maciej Kucia worked with Korean model Jeon Min Jea to shoot a campaign for the Nex-5T camera by Sony – and most of it happened ‘on a little street in Singapore’… Extensive location scouting was done to find the most scenic places while avoiding the clich├ęs, to bring out some of the hidden beauty of Singapore.

CREDITS

Client: Sony
Agency: Frontage Asia
Creative Director: Steve Chung
Senior Art Director : Takeshi Oketani
Junior Copywriter: Robyn Alexander
Integrated Producer : Grace Liew
Account Manager: Zerissa Yulo

Production: Shooting Gallery Asia
Photographer: Maciej Kucia
Group Executive Producer: Raymond Goh
Executive Producer: Michael Kan
Line Producer: Irene Hew
DI: Wishing Well Singapore

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