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02 Jul 2013

Latest works by our Shanghai-based photographer Szeling


Singapore, Singapore

Here’s a selection of some recent work, shot by Szeling for BBDO and JWT in Shanghai and Korea. This includes a conceptual shoot for BBDO Shanghai that serves as a cautionary tale for unexpected poolside hazards… In other projects commissioned by JWT Shanghai, Szeling also shot pictures for Kellogg’s and Suning in China. To round off the series, we have a Korean Family ‘Hairitage’ portrait, in a campaign for Esthaar Scalp Energy Shampoo by JWT Seoul.

“Hazardous Breath” (agency concept)

Szeling Chang / Photographer

CREDITS:

Agency: BBDO Shanghai
Executive Creative Director: Leong Wai Foong
Creative Director: Alex Lim
Agency Print Producer: Allan Gu
Photographer: Szeling Chang
Executive Producer: Leollyne Teng
DI: Wishing Well Shanghai

“Kellogg’s”

JWT-SH_Kellogg's

CREDITS:

Client: Kellogg’s China
Agency: JWT Shanghai
Chief Creative Officer: Yang Yeo
Sr Creative Director: Hattie Cheng
Creative Director: Danny Li
Creative Service Director: Liza Law
Art Buyer: Chivel Miao
Photographer: Szeling Chang
Executive Producer: Leollyne Teng
Producer: Nicole Hu
Marketing Manager: Andy Hoo
DI: Wishing Well Shanghai

“Suning”

JWT SH Suning-3
JWT SH Suning-2
JWT SH Suning-1

CREDITS:

Client: Suning China
Agency: JWT Shanghai
Executive Creative Director: Elvis Chau
Creative Director: Apple Liu
Senior Art Director: Zeko Yang
Creative Service Director: Liza Law
Art Buyer: Chivel Miao
Photographer: Szeling Chang
Executive Producer: Leollyne Teng
Producer:  Star Hu
Marketing Manager: Andy Hoo
DI: Wishing Well Shanghai

“Esthaar, Beat Your Genes”

JWT Seoul-Esthaar

CREDITS:

Project: Esthaar Scalp Energy Shampoo
Headline: “Beat Your Genes. Korea’s No.1 Anti Hair Loss Shampoo.”
Client: Esthaar
Agency: JWT Seoul
CCO: Yang Yeo
Creative Director: EunJung An
Creative Service Director: Liza Law
Project Manager: Isaac Xu
Photographer: Szeling Chang
Executive Producer: Leollyne Teng
Producer: Nicole Hu, Rankin Ran
DI: Wishing Well Shanghai