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02 Jul 2013

Campaign for Crisis Relief Singapore wins Gold at The Cannes Lions


Singapore, Singapore

At this year’s edition of the festival, a Press Gold Lion was awarded in the Public Awareness Messages category, to the “Disaster Relief” campaign for Crisis Relief Singapore. An additional Silver Lion was won in the Outdoors category. The ads have been created by Publicis Singapore and were produced by Shooting Gallery Asia. The campaign is built around three key visuals: “War”, “Earthquake” and “Flood”, each showing victims of a crisis in their state of distress. With a wink to the age of social media we live in, the pictures are a stark reminder of the need – most importantly – for material and physical help, beyond mediatization…

Photographer Sebastian Siah and the team at Wishing Well Asia finished the job under the very tight deadline of 3 days between brief and delivery.

CREDITS:

Agency: Publicis Singapore
Client: Crisis Relief Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei / Chua Xiu Lu
Art Buyer: Lynn Cheng
Account Manager: Khoo Kai Qi
Stock Photography: Getty Images
Photography: Shooting Gallery Asia – Sebastian Siah
Executive Producer: Michael Kan
DI: Wishing Well Asia

cannes_war cannes_quake cannes_flood