Artison Asia x Club 21 – Tsumori Chisato 20th Anniversary event
In collaboration with CLUB 21 for the Tsumori Chisato 20th Anniversary event, Artison Asia unveiled it’s custom made tree sculpture on the 25th March 2011, which many would agree was one of the main topic of conversations on the day of the launch. With approximately a week and a half to prepare and construct the tree, plus 80 branches, we would be more than glad to say that the store dressings turned out to be more than satisfactory. Here’s what we did.
We first equipped ourselves with a skeleton of the tree, 8ft high and 4ft wide. And then, with a magical touch on the chicken wire, we sculptured the tree bark and enhanced its beauty with paper mache and cloth from the latest Tsumori Chisato collection, provided by CLUB 21. Our theme for the day was “Tropical Forest”. And with a twist from the Artison Asia team, here are the results.
CGI practice by Wishing Well Shanghai
Our guys over at Wishing Well Shanghai have been doing some CGI practice with automobiles, check out the images below for one featuring a Chevy Avalanche, as well as a short making of video
Credits
Original Backplate + HDR: Moofe free pack
Original 3D Model : Evermotion 3D stock
CGI : Nyx Wei
Photographic Consultant : Hatty Gottschalk
Retouching & Compositing : Tracy Dong
SUPERMODELME SEASON 2, EPISODE 4
“Girl Fight Photo Challenge”
Photographer Invy Ng returns for the second season of Supermodelme, this time shooting an action based photo challenge. Set in an abandoned warehouse and featuring a mixed martial arts instructor, the photo shoot is packed with action, sweat and grime. Check out the posts below for the final shots from the challenge as well as behind the scenes photos! Catch Supermodelme on Channel KIX, Asia’a Premier Action Channel every thursday, StarHub Mobile as well as in webisodes on www.supermodelme.tv
Cover shot for Japan’s ‘Brain’ Magazine
Our Shanghai based photographer, Szeling, recently did a collaboration with JWT Shanghai on the may issue of japan’s ‘Brain’ magazine. Check out the posts below for a guest article about the project by Terence Leong, Senior Creative Director of JWT Shanghai as well as behind the scenes pictures!
‘Brain’ magazine’s may issue cover shot
Featuring from left to right
Lean Sun, Creative Director
Amber Lin, Creative Director
Eva Han, Senior Copywriter
Salome Zhang, Group Head
Yang Yeo, Chief Creative Officer
Eric Duan, Senior Art Director
Chen Kai, Account Executive
Zhou Xiaodong, Art Director
Michelle Wu, Senior Copywriter
Terence Leong. Senior Creative Director
Elvis Chau, Executive Creative Director
Photography by Szeling Chang
Digital Imaging by Tracy Dong
© Shooting Gallery Shanghai
Putting our brains together for “Brain”. A Wishing Well
Putting our brains together for “Brain”.
A Wishing Well + Shooting Gallery + JWT Shanghai Project
When “Brain”, Japan’s most-read art and design magazine, assigned
JWT Shanghai to design the cover of May’s issue with the theme indigo, we knew we had to do something more than to just to produce a pretty picture.
“How can we get readers to spend more time with Brain’s Indigo?” asked Yang.
“Can it entertain the reader” asked Elvis.
“Why can’t a colour sing?” asked Salome Zhang.
“Or Dance?” asked Zhang Chao.
“How about all of the above?” added Terence.
“Let’s zap ‘em with electric current!” suggested Simon.
“We’ll need a high-‐tech experiment lab for that. I’ll build one.” said Raymond.
“You’re going to need a great photo on the cover to get readers interested. I’ll shoot
it!” said Szeling.
That was how we came up with the idea of turning a magazine cover into an
experiment to pass 10,000 volts of electric current through the indigo colour.
The cover of the magazine was used as an invitation to an online experiment at www.electrifyindigo.com, where the reader can spend more time and have fun with Brain’s indigo.
For the execution, Shooting Gallery rigged a rack of electric cables that resembled a giant music score. We then collected 20 experiment specimens from JWT Shanghai, dressed them in a skin-tight indigo bodysuit and stuck them onto the cables. Szeling and the Wishing Well crew spent the day capturing very possible angle and expression of the specimens so they’ll look funny and entertaining when we zap them in the online experiment.
After the shoot, the retouchers worked through many nights perfecting the photos. The website designers and programmers lost a lot of hair with rounds and rounds of tests and reconstructions. The specimens strained their voices as they were made to sing, screech and scream at the studio. The account team and publishes were worried sick if we could meet the publication deadline.
The project was completed and delivered on time. The magazine was published and is now available at all major bookstores in Japan. The experiment is live at www.electrifyindigo.com
It was a tough process, but it was based on mutual trust, close collaboration, creativity and fun. JWT Shanghai would like to thank the crew at Wishing Well and Shooting Gallery for their patience, professionalism and time to make electrifying a colour possible.
Article written by Terence Leong, Senior Creative Director of JWT Shanghai.
Credits:
Agency: JWT Shanghai
Chief Creative Officer: Yang Yeo
Executive Creative Director: Elvis Chau
Senior Creative Director: Terence Leong
Group Head: Salome Zhang
Senior Art Director: Zhang Chao
Interactive Designer: Simon Yu
Programmer: Eric Yu
Illustrators: Duan Duan, Will Zhu, Xiao Bao, William Zhu, Ruru Tang, Sean Tang, Kevin Huang
Creative Services Director: Liza Law
Account Director: Takashi Aoki
Traffic Manager: Lulu Zhang
Sound Designer: Chris Zhou
Production House: Shooting Gallery Shanghai
Executive Producer: Raymond Goh
Photographer: Szeling Chang
Photography Assistants: Alan Chow, Rankin Ran
Studio Assistants: Geoffery Gu, Ran Rui Hong
Assistant Producers: Emily Xie, Nicole Hu
Production Assistant: Nino Tang
Retouching Studio: Wishing Well Shanghai
Producer: Fion Fu
Senior Digital Artist: Tracy Dong
3D Artist: Nyx Wei
