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25 Feb 2011

Shooting Gallery Asia puts ECDs “In the Hot Seat”


Singapore, Singapore


Shooting Gallery Asia puts ECDs “In the Hot Seat”.

In our latest marketing campaign on Luezer’s Archive, we asked some of the region’s top Executive Creative Directors to get “In the Hot Seat” and give their views on “What will China’s advertising be like in 2015?”

The ECDs are given free reign to design their own ad around 3 common elements – their views on the topic, a photo of themselves with the Hot Seat* and our branding.

Conceptualised with the help of Calvin Soh, Vice Chairman and CCO of Asia Pacific Publicis and his team, the campaign aims to bring visibility to our brand as we enter into the China market.

Launched in December 2010, the series of Ads will appear in each issue of Luerzer’s Archive (International and China Editions) over one year, featuring different ECDs in each issue.